INTRODUCING INSTAGRAM SHOPPING

Making it easy for people to shop right in the moment of discovery.

People have always come to Instagram to shop and discover new products.

• 70%

  of shopping enthusiasts turn to Instagram for product discovery¹

• 87%

  of people say influencers have inspired them to make a purchase²

When they were inspired by something they saw, they would take steps to find and buy it right away.

WHAT IS INSTAGRAM SHOPPING

Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app.